A young, adventurous business school graduate looking for a challenge, Phil Knight borrowed $ 50 from his father and set up a company with a clear mission: import high-quality yet affordable running shoes from Japan. In that first year, 1963, Knight sold running shoes out of the trunk of his Plymouth Valiant, earning $ 8,000 in sales. Today, Nike's annual sales exceed $ 30 billion.
But Knight himself, the man behind the swoosh, has always been a mystery. Now he finally tells his story. His memoirs are surprising, modest, unadorned, humorous and technically masterful.
In detail, Knight describes the many unpredictable risks he faced on his journey, the devastating setbacks, the unscrupulous competitors, the countless doubters and adversaries, the dismissive bankers who, quite a few times, escaped disaster, as well as his many triumphant successes. But above all, he evokes memories of the formative friendships that make up Nike's character, such as his relationship with his former treadmill, the effervescent and charismatic Bill Bowerman, or his first employees, a jumbled bunch of dropouts and islanders out there Within a short time an unwavering brotherhood, the Swoosh conspired brotherhood formed.
Author: Phil Knight
Published: April 2016
Features: 448 pages, hardcover