Karhu is a Finnish sports brand. Karhu, meaning bear in Finnish, was first using as a sporting goods brand in 1916 by the Finnish company Ab Sport Artiklar. The brand is currently owned by Karhu Holding B.V., which purchased it in 2008, and is used to market running shoes, sportswear, and skiing and other sports equipment in Finland and abroad. The Brand Karhu became famous when the "flying Fins" won all the running competitions that existed. The brand is proud of it's Fulcrum technology that is used in all its sneakers.