From running shoes to a lifestyle brand.
KangaROOS has revolutionized the market for over 40 years. Bob Gamm, an architect and avid jogger, founded KangaROOS in 1979. Gamm designed running shoes with a practical, distinctive enhancement: a small pocket, with the kangaroo as an appealing logo. With technical innovations such as Dynacoil, the product line continues to expand. KangaROOS was the first sports brand to sponsor marathon stars, basketball icons, football legends, and hockey teams. KangaROOS developed from an American sports outfitter into an international lifestyle brand, with innovative products, reissued classics and collaborations with hip designers and boutiques. KangaROOS is cleverness plus coolness plus likeability, versus know-how and design. With fast internal decision-making and a feel for international trends, the brand can react quickly: it‘s creative and flexible! Sporting ambition is still the brand incentive. KangaROOS runs ahead of the pack, and is the first to act instead of merely react. KangaROOS combines tradition with quick reaction: open-minded and authentic – just fresh. Welcome to the urban lifestyle.