AlphaTauri

AlphaTauri was founded in 2016 as a stand-alone fashion brand out of Red Bull. Named after the Alpha Tauri star – the brightest, most radiant and energy-rich star in the constellation of the Taurus, the brand focusses on engineering unique and innovative technologies for clothing that provide functionality and innovation without sacrificing style. The goal is to create a new way in fashion to enrich both body and mind through a combination of textile innovations, purposeful design and premium materials.