Allike Blog



    adidas Skateboarding just released a new collaboration with pro skater Dennis Busenitz. The all new Adidas Busenitz takes the looks of the celebrated Copa Mundial silhouette and delivers it with a skate urban feel. It comes with a dark grey suede upper and a core black sole, tongue and lining. The release also includes a GeoFit collar cushioning (providing extra ankle support), recessed eyelets and an extra set of laces.

    Dennis Busenitz once said in an interview with “Jenkem Magazine” that that the kids should skate the streets, instead of taking it to the skateparks. Well, the fact is that it still is on the streets that the magic happens. Take it to the streets with the new adidas Busenitz. Find it now online.



    Nike Hyperfr3sh QS

    Posted in Sneaker By Allike Store


    A fresh silhouette delivered by Nike, the Hyperfr3sh is all about comfort and visuals. This double set comes with a ‘Palm Tree’ pattern upper, delivered with a laser orange and white and black background. Apart from the strong top visual motifs, the model also features a clean white sole that gets thicker at the heel zone. Additional details include a special heel pull, the swoosh on both sides and the NSW marker at back of the tongue.

    The Nike Hyperfr3sh QS Laser Orange/Black and White/Black will be available instore, at 1 pm CET on June 19. Remaining sizes will be available online at 2pm CET.


    Chung Wai Cheung - Born // Raised

    Created out of a necessity of a real sneaker fan, BORN//RAISED came to be in 2013. Chung Wai Cheung, the brand’s founder, shared with us about what does BORN//RAISED really mean, to him and to all of us. The ideas behind the new collection, the design process and the future of footwear were some of the other topics discussed. Read it all below.

    What can you share about the story behind the establishment of Born//Raised?

    I have always been a big sneaker enthusiast, but felt something was missing on the market. I wanted a clean sneaker, but without paying a fortune. I wanted to make good quality shoes that could fit any feet.  

    These thoughts were the beginning of the BORN//RAISED adventure in March 2013.

    What about the brand's name?

    BORN//RAISED. The name says it all. BORN//RAISED for me means finding that pair of shoes that you feel comfortable with. That pair you always pick out every time you stand in front of the mirror. When you put them on, you feel born again and ready to conquer the world! These shoes raises you - making you the best you can be.

    'Born in Blue' is the title of your latest Spring/Summer 15 collection – was there a main idea that led to its creation, a common assertion?

    After the first season, I felt like BORN//RAISED was missing something. Something that would give the Brand the final touch. Something that could remind people of the shoes. So this is where I came up with the blue color on the outsole, logo on the shoeboxes etc. BORN IN BLUE was perfect for this.

    Regarding the brand's production process, can you shed some light about it?

    The production process is all about trust. Trusting the Suppliers and rely on them. They are the key factor to a brand's success. It all starts from drawing to sourcing to sampling. This is a three month process that is quite exciting. Design is one thing, but the development is the hardest part. The supplier has to have your mindset to get the result of what is in your mind.


    What about the design? How hard is it to find the rightful balance between creativity, innovation?

    Design is the easy part. Being creatived is also easy, the hard thing is to be creative and still make a product and design that can SELL. It's difficult to be innovative on shoe designs, because almost everything has been done once or twice. If you make something new, its almost impossible to sell if your name isn't Jeremy Scott or Rick Owens.

    Is in fact footwear the most important part of everyone's apparel?

    Footwear IS the most important clothing piece in your wardrope. It can save everything. You can wear bad clothes, but the right pair of shoes can save the entire outfit. But a bad pair of sneakers can't make up for nice/expensive clothes.

    How do you foresee the future of footwear?

    I believe that everything will be more clean and classic. Runners will still be popular, but we will see more classic styles are coming back, such as Stan Smith, Superstar, Campus etc. All oldschool classic silhouettes will be on everything people minds the next couple of years. The classics, sophisticated and timeless design are always a winner - just like BORN//RAISED!

    What about Born//Raised upcoming collections – what can you tell us about it?

    I can't tell you much, but I can say the range will be bigger, and better. Wait and see - the journey has just begun!


    Check out our complete BORN//RAISED selection here.


    Nike Tennis Classic AC Woven White/Black


    Nike’s archive is an endless source of inspiration. Take this new version of the Nike Tennis Classic AC Woven that follows the original released in 1982.

    This time around the Beaverton team opted for a woven upper with leather details, and a full length EVA sockliner for a lighter walking experience. Also worth a mention is the fact that the midsole and the outsole are fused together, a fact that guarantees extra durability and even more style.


    Check out even more detailed images of this release below and discover the details about the Nike Tennis Classic AC Woven White/Black now available.



    Nike Tennis Classic AC Woven White/Black

    Nike Tennis Classic AC Woven White/Black

    Nike Tennis Classic AC Woven White/Black

    Nike Tennis Classic AC Woven White/Black


    Image credits:


    Nike Archive '75.M Light Charcoal/Anthracite


    Forty years is a mighty long time, and even more when you think about a product that is as contemporary today as it was then. The Nike ’75.M Archive enhances that remark, and arrives in 2015 just as fine as in the beginning.

    Designed by Bill Bowerman, this is a shoe that is clearly ready for the tracks and for streets, even though that runner DNA from the start is firmly secured. This 75. M Archive new edition includes a sock liner and features a light grey suede upper, black swoosh, and dual color outsole. Find the Nike Archive '75.M (Light Charcoal / Anthracite) now online



    Nike’s Roshe Run is for sure of the most successful models of recent times. A breakthrough silhouette when it was first shown, the Roshe continues to be sought-after every and each time there is a new release. The Print Game Royal/White/Light Retro is a new colorway, featured on the classic take of the shoe. The overall blueish color of the upper brings to mind real summer vibes, and gets perfectly complemented by the black laces and white sole. The Nike Roshe Run Print Game Royal/White/Light Retro is now available




    The existence and significance of Us Versus Them continues to be as important as it ever was. A label that is the better extension of a community, of something very positive that just needs to be shared with the world. We talked with Graham Nystrom, one of the founders of the brand, about values, California, inspiration, what is exactly is the so-called “streetwear scene” and much more. Read below.


    'Us Versus Them' – the meaning of it – is it still as important today as it ever was?


    I don't see a time when it will not be a relevant, really. The brand name isn't as shallow as some conflict based mentality- because that’s always been something we always were against. PMA ALL DAY. It was always about building something positive with your friends. About not changing who you are to fit into someone else's idea of success or what's cool. When you don’t have anything going on in the small ass town you live in that you can identify with, don't assimilate- start your own scene. Get people involved and build shit. Throw art shows. Invite bands to play in your basement. Build a skate park in the middle of nowhere. Create a community. Definitely don’t do it for money. The most powerful surges in creative culture, whether in music, fashion, art, whatever, have come from groups of people who had very little resources and had to create something where there was nothing previously. We value that mentality and champion it with our designs.


    How hard is it to keep up with the values that the brand stands for (DIY, the individual that stands among the masses)?


    In our personal lives, not hard at all. This is how we grew up and it’s a hard habit to break. When you spent most of your life not having any money you teach yourself how to do all sorts of things. That learning process becomes pretty addicting and it’s still hard to pay someone else to fix something on my car even if it ends up costing me more time than its worth. When it comes to the business, it's been a great learning experience in not micromanaging and trusting your team. We as humans are stronger in a well balanced team. We learned that we can achieve more by building relationships with people who are better at aspects that we may not be that strong in. Our main goal is to operate as a business that respects every aspect of its operation and how it affects others. There’s a difference between the type of person who takes advantage of other people to get ahead and people who know how to work as a team to reach a common goal.


    Do you think that there are values that are somehow inheritable? (Thinking about the new generations of skaters and riders that take it to the streets)


    Inheritable culturally? Values are all relative to particular scenes, communities, subcultures, etc. Some are positive and some are negative, depending on whether or not you're involved or an observer. Tradition is important but only as a foundation for further innovation and creativity. The first generation of any subculture creates an initial set of rules and concepts that become a foundation. The subsequent generations build upon this in their own way. Utilizing parts they can identify with and creating their own when they need to. This is how you can have a culture of rebelliousness you find in skating for example, that has persevered, even though the veneer of how it looks has changed. It will continue to attract youth that feels disaffected but they will take that freedom and reinterpret it in a new way. This applies to pretty much every facet of human society.


    Regarding California – does it continue to be an endless source of inspiration?


    It will always be for us, being that this is our home and we have lived here all our lives. Southern California in general has had the right elements to be a year round melting pot where people have more time and freedom to be creative and pursue new ideas. That progressive attitude and large community of dreamers has meant that California has been at the forefront of so many cultures. People pay attention to that. That being said, traveling the world has definitely affected my own design and appreciation for style and creativity. I feel that there are people and scenes that are pushing it harder than anyone but because they are in some random country that doesn't already get a lot of attention, people will discount what they're doing. We like to use our brand to bring light to people who are trying new things, taking risks, not taking the easy, established road. Like I was saying in the last question- places like California and New York will always be that foundation, and will always be revered for that, but if those are the only two places you pay attention to you'll be robbing yourself of so much light.


    The whole streetwear scene has changed a lot during the last decade or so – for better, for worse? What are your thoughts?


    The streetwear "scene" was created in the last decade. It did not really exist in the states until the early 2000's. I know that sentence is going to cause an argument with most people- "Stussy's been around since the 80's! What about Freshjive, Fuct, Conart, etc, etc." And I get it. Those were all "streetwear" in some form or another. But those clothing companies evolved out of distinct cultures that existed on their own. Stussy came from the surf world and evolved into hip-hop and anything else Shawn was into. All of these clothing companies were extensions of the creators’ particular lifestyles, and that continues to this day as the main inspiration for many people to create new brands. But to talk about the "streetwear scene" is to talk about consumerism and the culture of buying shit. This grew out of the collector world- more directly from Niketalk and the Japan streetwear scene of the late 90's. Before the internet took over how most people consume goods, you had to be physically present to purchase most streetwear brands. You had to make the trek to Lafayette St, Melrose / La Brea Ave, Harajuku, etc., walk into a store and interact with people who had a direct connection to the brands they were selling. This kept the customers more closely tied to the subcultures that spawned them. Enter collector messageboards/blogs, a culture of WDYWT and exclusivity grew around a small number of brands; within a short few years most of the customers who bought these brands had nothing to do with the subcultures the clothing represented. There was a huge backlash against this new consumer, but the brands saw more money coming in, so they ended up catering to it. A huge group of people who were part of this "scene" left and moved on to other things, leaving a void for a new group of kids to move in and build their own. The positive result of this was that most of the "cool-guy" shit died out. The negative aspect was that there was a market that made or broke brands based on largely superficial reasons, rather than how involved the brand actually was in contributing to any sort of culture. "Streetwear" as it stands today is largely no different than the established fashion industry. Not a bad, or good thing in my opinion. Just not the same.


    How do you foresee the future for this whole business? Do you believe that change is inevitable for some brands to survive?


    Change is always coming. Adapt or die. Existing brands are going to continue on their respective paths, and as they grow, another crop of more creative brands will rise from the bottom. We're currently changing how we manage our production and distribution to have more control over how our customers receive our products and connect with our brand.


    US Versus Them delivered some impressive collaborations with brands like Chrome Industries, Black Scale – can you share with us about something in the works?


    We're in the process of changing our business model over the next year, so we're taking a break from any major collabs with other companies right now. We are focusing on doing more work with individuals so keep an eye out for a number of interesting projects with some amazing artists and creatives in the near future.


    What about the future? What can the people expect from US Versus Them?

    Quite a bit actually. Gonna have to keep an eye on us.


    Check out our US Versus Them complete selection.



    The word flamboyant could easily be used to describe the new colorway of the Nike Flyknit Roshe Run. The model combines Flyknit technology with the Roshe Run, one of the swoosh brand’s most notable models in recent years. It comes with a green and turquoise (neatly called ‘hyper jade’) upper, orange laces and lining, and a pristine white sole. The Nike Flyknit Roshe Run Total Orange/Hyper Jade is now available


    Nike SB Stefan Janoski Max "Marty McFly"

    Nike takes the Janoski one step further with the ‘Marty McFly’ take on the Max version. It is literally ‘Back to the Future’ with this clear Air Mag inspired silhouette. It comes with a lightweight mesh upper and a wolf grey and light retro color combination. The clean white Free sole and the Air Max unit complement the look. Find the Nike SB Stefan Janoski Max ‘Marty Mcfly’ now online.

    Nike SB Stefan Janoski Max "Marty McFly"


    The new Nike Air Huarache Light in University Red / Neutral Grey is the latest addition to the Huarache Light range and adds yet another great addition to the hugely popular Huarache family. The Huarache range was first started by Nike in 1991 and has recently enjoyed a huge comeback. This latest colourway consists of a Neutral Grey/ White mesh upper & Grey lace holders which make up the base of its design. What differentiates this design apart from the rest is the use of Red suede detailing which runs along the whole shoe and heal. The design is finished off really well with a White on Red swoosh and White midsole. This latest model is now available to buy online.


    Credit: Trainer Addict

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