New Balance - A company with a will

Since the brand's beginnings, New Balance has ensured that they treat the community in which they work with respect and give back to people for their efforts. The company is socially engaged, always with the goal of "moving forward and giving back" in mind. The aim is to create an environment in which the company's employees feel comfortable. Finally, teams all over the world work with a lot of will and ambition to improve New Balance products so that they convince in style and function and customers can achieve the best training results with them. Because one of the brand's great concerns is to help people achieve their goals.

A rocky road to the goal

In 1906, while watching his chickens in the garden, shoemaker William J.Riley had the idea to create a new shoe called New Balance. He was fascinated by how the chickens kept their balance with the help of their toes and turned it into a business idea. Since then, the young company grew steadily. During the economic crisis, it relocated to Cambridge and subsequently specialised in sports and fitness shoes.

In the 1950s, the brand came into contact with charity events for the first time. Since then, the New Balance team has regularly been involved in charitable causes, while at the same time taking care to appear confident and friendly. Meeting people with respect is probably the great secret of success of the now 2800-employee world-renowned company.

The impressive range of the New Balance brand

The New Balance sports brand impresses with its wide and high-quality range, in which a variety of designs and colours are represented. The company offers lifestyle models, as well as running and walking shoes, in numerous different varieties, such as The 576, The 555 or the latest The 1500, which is the current favourite among customers due to its completely new design. But also the CT 300 looks very slim and noble, especially in the colour wine red. The 995ger, on the other hand, is more sporty and robust. It is a practical model that convinces through function. There is something for everyone in the New Balance range!